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Enjoy additional 5% off on your first order | USECODE: EXTRA5
Why Fusion Fashion is here to Stay

Why Fusion Fashion is here to Stay

Saree with sneakers or dhoti pants with a crop top! Could you have imagined this ever being a preferred attire combination before? However, today these fashion quirks are ruling the industry and fall under the category of fusion wear, a trend that married Indian wear with its western counterpart and created a brand new category of indo-western wear that is all about expression instead of submission. Fusion fashion rose with the demand for freedom and comfort that was often missing from the conventional wear. Instead of challenging the status quo, bright minds melded the two sides giving rise to an entirely new fashion line. And this fashion is here to stay.

Standing Strong

Fusion wear has altered the consumer preferences forever and continues to bring innovative clothing solutions. For instance, some of the most popular fusion attire today are kurtas with trousers, dhotis with tops, maxi dresses with embellishments and palazzos, to name a few. Even weddings are witnessing the fusion trend where instead of the conventional lehengas, brides are opting for crop top lehengas which are quite similar to the original style but with a modern twist. Long flare kurtas with kotis are also selling out like hot cakes which further reinforces the fact that fusion is a keen competitor in the fashion race. E-commerce has further fuelled the demand by women today who are more fashion conscious and abreast with trends that keep up with their demands and not the other way round.

Comfort Matters

Today women are travelling and facing physical hindrances on a daily basis which called for a fashion concept that supported style and comfort. Et voila comes the fusion fashion! Keeping in mind the uber contemporary lifestyle and the rising purchasing power, affinity to the ethnic touch, and a vintage appeal, the fusion wear is sure to stay in vogue. Palazzo pants with crop-top kurtas is definitely the choice of attire for many women bracing the Indian summer but are in no mood to let down their fashion guard!
Fusion fashion offers its wearer the freedom to culminate an attire to their choice instead of succumbing to the limitations that come along with the dress. This has played well for its market value as well as more and more women are choosing the unrestricted approach of this style for their everyday fashion. Are you too in love with fusion wear? Tell us what you love about fusion fashion and let’s exchange notes!

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